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Kristof de Wulf

Personal Details

First Name:Kristof
Middle Name:
Last Name:de Wulf
Suffix:
RePEc Short-ID:pde78
[This author has chosen not to make the email address public]
http://www.vlerick.com/research
Vlerick Leuven Gent Management School Reep 1 9000 Gent Belgium
+32 9 210 97 11

Affiliation

Vlerick Business School

Gent, Belgium
http://www.vlerick.be/
RePEc:edi:vlgmsbe (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
  2. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
  3. P. Van Kenhove & K. De Wulf & S. Steenhaut, 2003. "The Relationship between Consumers’ Unethical Behavior and Customer Loyalty in a Retail Environment," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/167, Ghent University, Faculty of Economics and Business Administration.
  4. Kristof De Wulf & Gaby Odekerken-Schrder & Natascha Hofstee, 2003. "Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis," Vlerick Leuven Gent Management School Working Paper Series 2003-15, Vlerick Leuven Gent Management School.
  5. Kristof De Wulf & Patrick Van Kenhove & Katrien Wijnen, 2003. "The influence of topic involvement on mail survey response behavior," Vlerick Leuven Gent Management School Working Paper Series 2003-16, Vlerick Leuven Gent Management School.
  6. de Wulf, K. & Odekerken-Schröder, G.J. & van Kenhove, P., 2002. "Investments In Consumer Relationships - A Critical Reassessment And Model Extension," Research Memorandum 077, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  7. Kristof Dewulf & Gaby Odekerken-Schr der & Marie de Cannire & Claudia Van Oppen, 2002. "What drives consumer participation to loyalty programs? A conjoint analytical approach," Vlerick Leuven Gent Management School Working Paper Series 2002-2, Vlerick Leuven Gent Management School.
  8. Odekerken-Schroder, G.J. & de Wulf, K. & Reynolds, K.E., 2000. "Relationship marketing effectiveness in retailing: a contingency approach," Research Memorandum 036, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).

Articles

  1. Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009. "A new measure of brand personality," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
  2. van Waterschoot, Walter & Kumar Sinha, Piyush & Van Kenhove, Patrick & De Wulf, Kristof, 2008. "Consumer learning and its impact on store format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 194-210.
  3. Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.

More information

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Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CBE: Cognitive and Behavioural Economics (1) 2003-03-19
  2. NEP-COM: Industrial Competition (1) 2002-12-02
  3. NEP-EXP: Experimental Economics (1) 2003-07-13
  4. NEP-MKT: Marketing (1) 2009-04-05

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