Legitimation through Collectivization: Al Qaeda and US Discourses on the Use of Force

Discursive struggles for legitimation are a constitutive feature of the politically guided deployment of force. This dynamic of political communication frequently entails engaging with multiple audiences, such as international, local, and intra-group. As it compels actors to diversify their narrative strategies, it often results in conflicting statements. We argue that a particular discursive strategy, which we call the collectivization of the self, provides actors with an instrument to address different audiences with a singular narrative. We present this strategy through a content and qualitative analysis of Bin Laden’s statements on terrorist actions and Bush’s speeches on the intervention in Afghanistan.