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Does Wikipedia matter? The effect of Wikipedia on tourist choices

Author

Listed:
  • Hinnosaar, Marit
  • Hinnosaar, Toomas
  • Kummer, Michael
  • Slivko, Olga

Abstract

We document a causal influence of online user-generated information on realworld economic outcomes. In particular, we conduct a randomized field experiment to test whether additional information on Wikipedia about cities affects tourists' choices of overnight visits. Our treatment of adding information to Wikipedia increases overnight visits by 9% during the tourist season. The impact comes mostly from improving the shorter and incomplete pages in Wikipedia.

Suggested Citation

  • Hinnosaar, Marit & Hinnosaar, Toomas & Kummer, Michael & Slivko, Olga, 2017. "Does Wikipedia matter? The effect of Wikipedia on tourist choices," ZEW Discussion Papers 15-089, ZEW - Leibniz Centre for European Economic Research, revised 2017.
    • Handle: RePEc:zbw:zewdip:15089
    as

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    File URL: https://www.econstor.eu/bitstream/10419/173092/1/1011066726.pdf
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    References listed on IDEAS

    as
    1. Michael Luca, 2011. "Reviews, Reputation, and Revenue: The Case of Yelp.com," Harvard Business School Working Papers 12-016, Harvard Business School, revised Mar 2016.
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    More about this item

    Keywords

    field experiment; user-generated content; Wikipedia; tourism industry;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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