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Menschliches Verhalten in elektronischen Märkten

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  • Söllner, Matthias

Abstract

Diese Arbeit betrachtet menschliches Verhalten auf elektronischen Märkten. In diesem Zusammenhang wurden zwei Experimente durchgeführt, die das Auction Fever in Holländischen Auktionen sowie das menschliche Risikoverhalten im sehr hohen Wahrscheinlichkeitsbereich näher untersuchen. Im Experiment zum menschlichen Risikoverhalten wurde speziell die Bewertung hoher Gewinnwahrscheinlichkeiten durch die Teilnehmer untersucht. Hinsichtlich des Auction Fever wurde ein Referenzexperiment beschrieben, kritisiert und auf Basis dieser Kritik ein Folgeexperiment durchgeführt. Hierbei wurde beobachtet, dass Menschen ein vorher gesetztes Limit nicht konstant unterbieten sondern auch teilweise überbieten. Es wurden außerdem Einflussfaktoren für diesen emotionalen Effekt erarbeitet.

Suggested Citation

  • Söllner, Matthias, 2008. "Menschliches Verhalten in elektronischen Märkten," Bayreuth Reports on Information Systems Management 34, University of Bayreuth, Chair of Information Systems Management.
    • Handle: RePEc:zbw:bayism:34
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