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Payment Choice, Image Motivation and Contributions to Charity

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  • Adriaan R. Soetevent

    (Faculty of Economics & Business, University of Amsterdam)

Abstract

This paper examines the impact of payment choice on charitablegiving with a door-to-door fund-raising field experiment. Respondentscan donate cash only, use debit only, or have both options. Cash donations have lower visibility vis-a-vis solicitors than debit card donations. When debit replaces cash, participation drops by 87 percent.Conditional on participation, donors in the Debit-only treatment givemore than donors in Cash-only. In Cash&Debit, almost all donorsprefer cash; participation decreases compared to Cash-only. Physicalattractiveness of both female and male solicitors increases contributions. Solicitor self-confidence has a negative impact. The paper resuled in an article in the 'American Economic Journal: Economic Policy' (2011). Volume 3, issue 1, pages 180-205.

Suggested Citation

  • Adriaan R. Soetevent, 2009. "Payment Choice, Image Motivation and Contributions to Charity," Tinbergen Institute Discussion Papers 09-015/1, Tinbergen Institute, revised 04 Aug 2010.
    • Handle: RePEc:tin:wpaper:20090015
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    References listed on IDEAS

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    1. Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-555, March.
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    4. Andreoni, James & Petrie, Ragan, 2004. "Public goods experiments without confidentiality: a glimpse into fund-raising," Journal of Public Economics, Elsevier, vol. 88(7-8), pages 1605-1623, July.
    5. Zinman, Jonathan, 2009. "Debit or credit?," Journal of Banking & Finance, Elsevier, vol. 33(2), pages 358-366, February.
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    7. Soetevent, Adriaan R., 2005. "Anonymity in giving in a natural context--a field experiment in 30 churches," Journal of Public Economics, Elsevier, vol. 89(11-12), pages 2301-2323, December.
    8. Gabrielle Fack & Camille Landais, 2010. "Are Tax Incentives for Charitable Giving Efficient? Evidence from France," American Economic Journal: Economic Policy, American Economic Association, vol. 2(2), pages 117-141, May.
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    More about this item

    Keywords

    Payment choice; field experiment; image motivation;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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