Experimentelle Marktforschung – Eine Einführung in die sozialwissenschaftliche Experimentalforschung
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- Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 473-481, March.
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Keywords
Experimentelle Marktforschung; Einführung; sozialwissenschaftliche Experimentalforschung;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2017-09-24 (German Papers)
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