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Mental Temporal Accounting

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  • Julia M. Puaschunder

    (The New School, Department of Economics)

Abstract

This paper introduces Mental Temporal Accounting – the behavioral economics application of mental accounting in the time domain. While most discounting studies are in the finance domain, social and environmental components have not gotten as much attention as appearing to require based on the novel perspectives this research grants. Theoretically we may also derive conclusions for contact theory and point at opening monetary gains focuses to social and environmental cues that may nudge people to perceive time differently and act on it accordingly. As mental accounting was successfully introduced to be extendable onto time, traditional mental accounting theory (Thaler 1999) should be revisted for attention to time discounting in the social and environmental spheres alongside the economic attention. Elucidating how contexts and experiencing critical life stages of parenthood influence temporal activity allocation choices promises to improve manifold decisions on education, health, asset management, career paths and common goods preservation throughout life for this generation and the following.

Suggested Citation

  • Julia M. Puaschunder, 2019. "Mental Temporal Accounting," Proceedings of the 13th International RAIS Conference, June 10-11, 2019 014JP, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:dpaper:014jp
    as

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    References listed on IDEAS

    as
    1. Julia M. Puaschunder, 2018. "Intergenerational Responsibility in the 21st Century," Vernon Press Titles in Economics, Vernon Art and Science Inc, edition 1, number 135, July.
    2. Julia M. Puaschunder, 2018. "Climate Wealth of Nations," Proceedings of the 11th International RAIS Conference, November 19-20, 2018 06JP, Research Association for Interdisciplinary Studies.
    3. Julia M. Puaschunder, 2018. "Climate in the 21st Century," Proceedings of the 8th International RAIS Conference, March 26-27, 2018 018, Research Association for Interdisciplinary Studies.
    4. Julia M. Puaschunder, 2019. "Intergenerational Equity," Books, Edward Elgar Publishing, number 18843.
    5. Julia M. Puaschunder, 2017. "Global Responsible Intergenerational Leadership," Vernon Press Titles in Economics, Vernon Art and Science Inc, edition 1, number 251, July.
    6. Paul A. Samuelson, 1937. "A Note on Measurement of Utility," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 4(2), pages 155-161.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    discounting; economic time; environmental time; mental temporal discounting; social time; time;
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