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Rewiring Business Firms through an Entrepreneurial-Oriented Strategy Making

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  • R. LAMADRID
  • A. HEENE
  • X. GELLYNCK

Abstract

Strategic entrepreneurship which merges strategic management and entrepreneurship is an essential formula for a good business. An entrepreneurial mindset (opportunity seeking) augurs well for effective strategy making (advantage seeking) to caution against uncertainty. Hence, companies must align their business along strategic entrepreneurship. Companies can sustain their business by plotting a strategy making that pays off on their entrepreneurial orientation. This research aims to provide answer to such by looking at strategy making along 5Ps: plan, position, pattern, perspective and ploy and mapping them out with the dimensions of entrepreneurial orientation to wit: innovativeness, proactiveness, risk taking, competitive aggressiveness, and autonomy. Thereby, propositions of relational constructs that stand on a firm grounding of literature are presented.

Suggested Citation

  • R. Lamadrid & A. Heene & X. Gellynck, 2008. "Rewiring Business Firms through an Entrepreneurial-Oriented Strategy Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/499, Ghent University, Faculty of Economics and Business Administration.
    • Handle: RePEc:rug:rugwps:08/499
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    File URL: http://wps-feb.ugent.be/Papers/wp_08_499.pdf
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    References listed on IDEAS

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