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Company’s foreign market entry strategy

Author

Listed:
  • Franceva-Kostenko Elena Evtifeevna

    (Russian Presidental Academy of National Economy and Public Administration)

  • Krutova Tatyana Aleksandrovna

    (Graduate-trainee of Economic theory department, Nizhegorodsky Institute of Management – branch of Russian Prezidental Academy of National Economy and Public Administration)

Abstract

The article consecrated to working out company’s foreign market entry strategy because of its rapidly changing conditions. Those conditions enforce companies to develop strategies of “long-term survival” which will let them to keep pace with alterations around. System approach in the study of management of company’s entry processes to foreign market will let us to consider the system as subsystem’s subtotal with individual structure and specific intrasystem communication.

Suggested Citation

  • Franceva-Kostenko Elena Evtifeevna & Krutova Tatyana Aleksandrovna, 2012. "Company’s foreign market entry strategy," Published Papers novg41, Russian Presidential Academy of National Economy and Public Administration.
    • Handle: RePEc:rnp:ppaper:novg41
    Note: Published in Almanac of Modern Science and Education
    as

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