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Online Advertising – From Influence To Indifference

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  • Craiovan, Petru Mihai

    (Universitatea Titu Maiorescu)

  • Pavel, Iuliana

    (Universitatea Titu Maiorescu)

Abstract

The reality revealed by respondents, through their declarations, emphasize the internet importance and need which might be considered the most used platform by the respondents, in which the technology development is continuously present. Realizing a splitting between the respondents, students, and dividing them in two big categories, students with literature profile and students with mathematics profile, it has been revealed plenty similarities and differences after the survey was analyzed. Therefore a matching point between these two categories is represented by using the internet as a communicational channel, through the “Y! Messenger”, which can be considered essential in internet environment. Most of the students are hesitating when it come to writing the requested credentials of the credit card (in case of a purchase). Many respondents from this category prefer to inform about new products brought on the market and few are those who are willing to use the online payment when it comes to acquisitions. All students who affirmed that they are purchasing products through the internet said that they preferred the cash on delivery payment and not the online payment, motivating that the first one is safety, honest and with lower risk that the second one. In what regards the goods purchasing by the two divisions, the students profile is not influence at all the payment method.

Suggested Citation

  • Craiovan, Petru Mihai & Pavel, Iuliana, 2011. "Online Advertising – From Influence To Indifference," Papers 2011/307, Osterreichish-Rumanischer Akademischer Verein.
  • Handle: RePEc:ris:sphedp:2011_307
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    Keywords

    psichology;

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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