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Knowledge marketing and development in the new knowledge-based economy

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  • Matei, Ani
  • Matei, Lucica

Abstract

The purpose of this paper is to analyze and describe the relation between knowledge and development in the new knowledge-based economy and to deduct the socio-economic basics of the public marketing strategies in this context. The particularity of this approach is due to the features of knowledge, seen as production factor, mixed public good or global public good, as well as their developments in the context of relationships between university and industry, the new role of public sector research or the new theory of endogenous growth. The economic and social logic of this paper includes marketing among the tools to promote knowledgebased technology progress, imposing even juxtaposition between private or public marketing strategies. The knowledge market develops in specific directions that are compatible and integrated in the development strategies of contemporary economies. Given this context, the quantitative analysis models are inspired by more general or even classical economic models that integrate technical progress, human capital or knowledge status. The main topics discussed in this paper relate to: knowledge and arguments for knowledge marketing development, knowledge and knowledge market as objects of public marketing in contemporary economy, development models that incorporate the impact of knowledge marketing strategies and relevant empirical analysis in the context of the Romanian economy development. The growth methods are based on relevant bibliographic analysis, quantitative models and statistical evaluations, systemic analyses and summaries.

Suggested Citation

  • Matei, Ani & Matei, Lucica, 2011. "Knowledge marketing and development in the new knowledge-based economy," MPRA Paper 31474, University Library of Munich, Germany, revised 10 Jun 2011.
    • Handle: RePEc:pra:mprapa:31474
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    References listed on IDEAS

    as
    1. Ani Matei & Lucica Matei & Teodora Dinu, 2009. "Marketing of Local Public Services under the Reduction of Administrative Expenditures," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 07-28, March.
    2. Eric Miller, 2008. "An Assessment of CES and Cobb-Douglas Production Functions: Working Paper 2008-05," Working Papers 19992, Congressional Budget Office.
    3. Matei, Ani & Matei, Lucica, 2010. "Reducing the Administrative Expenditures as Source for Increasing the Efficiency of Local Governance under Conditions of the Financial Crisis," Apas Papers 150, Academic Public Administration Studies Archive - APAS.
    4. Matei, Lucica & Dinu, Teodora, 2010. "Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”," MPRA Paper 24725, University Library of Munich, Germany, revised 01 Aug 2010.
    5. Stephanie Blankenburg, 2000. "Knowledge, Economic Growth And The Role Of Policy On The Role Of "Public-Private Partnerships" In The New "Knowledge-Driven" Economy," Working Papers wp185, Centre for Business Research, University of Cambridge.
    6. Gilles Mourre, 2009. "Underutilisation of Labour in (Continental Western) Europe: A Detailed GDP Accounting Perspective," Working Papers CEB 09-050.RS, ULB -- Universite Libre de Bruxelles.
    7. Rainer Klump & Peter McAdam & Alpo Willman, 2007. "The long-term sucCESs of the neoclassical growth model," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 23(1), pages 94-114, Spring.
    8. Gheorghe Zaman & Zizi Goschin, 2007. "Elasticity of Substitution for Production Functions in Romania and other Countries," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(507)), pages 3-12, February.
    9. Dinu, Teodora(ed) & Matei, Lucica(ed), 2010. "Regulation and Best Practices in Public and Nonprofit Marketing," Apas Papers 225, Academic Public Administration Studies Archive - APAS.
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    Cited by:

    1. Ani MATEI & Corina-Georgiana ANTONOVICI & Carmen SAVULESCU, 2015. "Innovative Public Marketing As Instrument For Creating The Social Value," Journal of Public Administration, Finance and Law, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 0(Special i), pages 21-34, September.

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    More about this item

    Keywords

    knowledge; knowledge market; global public goods;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O47 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence

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