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On the adaptation of the firm to the International Business Environment

Author

Listed:
  • Manuel Portugal Ferreira

    (Instituto Politécnico de Leiria)

  • Fernando A. Ribeiro Serra

    (UNISUL Business School - Universidade do Sul de Santa Catarina)

  • Nuno Rosa Reis

    (Instituto Politécnico de Leiria)

Abstract

This paper advances on the importance of the adaptation of the firm to the International Business Environment (IBE). The IBE is a distinguishing factor in international business studies and the firm?s adaptation to the environment has been presented as a basic survival strategy. We argue that adaptation is indeed a dynamic and largely internally driven process that leads the firm to co-evolve with the external environment. The ability to adapt to different international business environments is developed over time through the firm?s experiences and built into its routines. Adaptation is both suggested to incorporate the elements of a planned strategy and of random variation in search for local peaks given bounded rationality, imperfect information and the current pool of resources and capabilities. The ability to adapt to the environment may be conceptualized as a knowledge-based capability and a potential source of competitive advantage for the multinational corporation.

Suggested Citation

  • Manuel Portugal Ferreira & Fernando A. Ribeiro Serra & Nuno Rosa Reis, 2010. "On the adaptation of the firm to the International Business Environment," Working Papers 68, globADVANTAGE, Polytechnic Institute of Leiria.
    • Handle: RePEc:pil:wpaper:68
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    File URL: https://globadvantage.ipleiria.pt/files/2010/12/working_paper_68_globadvantage.pdf
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    Citations

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    Cited by:

    1. Joel Isabirye, 2021. "A Thematic Review of the Efficacy of Firms' Responses to Economic Crises: A Ugandan Perspective," Technium Social Sciences Journal, Technium Science, vol. 19(1), pages 311-323, May.
    2. repec:thr:techub:10019:y:2021:i:1:p:311-323 is not listed on IDEAS

    More about this item

    Keywords

    Adaptation; International Business Environment; MNC; capabilities; evolution; environmental stability;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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