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The Commercial Pathway Methodology

Author

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  • Durkin, Patrick
  • Keogh, Colin

Abstract

This paper introduces a novel commercialization methodology, The Commercial Pathway Methodology, tailored specifically for EU funded Research and Development (R&D) projects, integrating the principles of the Lean Startup methodology. Leveraging the unique challenges and opportunities presented by EU funded projects, this approach aims to enhance the commercial viability of R&D outcomes while optimizing resource allocation. By adopting iterative processes, customer-centric validation, and agile market entry strategies, this Commercial Pathway Methodology offers a new perspective on driving innovation from the laboratory to the marketplace within the context of EU R&D initiatives.

Suggested Citation

  • Durkin, Patrick & Keogh, Colin, 2023. "The Commercial Pathway Methodology," OSF Preprints 675sc, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:675sc
    DOI: 10.31219/osf.io/675sc
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