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Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

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  • Hauser, John R.
  • Urban, Glen L.

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  • Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1905
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    File URL: http://hdl.handle.net/1721.1/1905
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    References listed on IDEAS

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    1. John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    2. Ryan, Michael J & Bonfield, E H, 1975. "The Fishbein Extended Model and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 118-136, Se.
    3. Silk, Alvin J. & Urban, Glen L., 1976. "Pre-test market evaluation of new packaged goods : a model and measurement methodology," Working papers 834-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
    5. John R. Hauser & Glen L. Urban, 1977. "A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, INFORMS, vol. 25(4), pages 579-619, August.
    6. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    7. Ralph L. Keeney, 1974. "Multiplicative Utility Functions," Operations Research, INFORMS, vol. 22(1), pages 22-34, February.
    8. Milton Friedman & L. J. Savage, 1952. "The Expected-Utility Hypothesis and the Measurability of Utility," Journal of Political Economy, University of Chicago Press, vol. 60(6), pages 463-463.
    9. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
    10. Daniel McFadden, 1975. "The Revealed Preferences of a Government Bureaucracy: Theory," Bell Journal of Economics, The RAND Corporation, vol. 6(2), pages 401-416, Autumn.
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    Cited by:

    1. John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    2. Hauser, John R. & Koppelman, Frank S., 1977. "Designing Transportation Services: A Marketing Apporach," Transportation Research Forum Proceedings 1970s 318674, Transportation Research Forum.
    3. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.

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    Keywords

    HD28 .M414 no.843-; 76a; Consumers' preferences Models;
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