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Dying in an Avalanche: Current Risks and their Valuation

Author

Listed:
  • Andrea M. Leiter
  • Gerald J. Pruckner

Abstract

This paper examines the influence of implicit information on willingness to pay (WTP) values for prevention of the risk of dying in an avalanche. We present the results of a contingent valuation (CV) study carried out in Austria in two different periods (fall 2004 and winter 2005). The comparison of WTP results between the two waves allows identification of whether the immediate occurrence of avalanches and their attendant fatal accidents affect individual risk evaluations. Individuals state a lower WTP in winter despite the fact that avalanche accidents are predominant at that time. Personal responsibility for risk exposure and its associated voluntariness are the main reasons for the decrease in WTP from the fall to the winter period. Preferences for alternative protective measures (against car accidents and food poisoning) also lead to a decrease of WTP, while a higher risk perception and personal experience of avalanches reveal a positive influence. We conclude that the change in WTP across seasons is not arbitrary but can be explained by specific risk characteristics.

Suggested Citation

  • Andrea M. Leiter & Gerald J. Pruckner, "undated". "Dying in an Avalanche: Current Risks and their Valuation," Working Papers 2008-11, Faculty of Economics and Statistics, Universität Innsbruck.
    • Handle: RePEc:inn:wpaper:2008-11
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    More about this item

    Keywords

    Contingent valuation; willingness to pay; risk prevention; risk perception.;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • J17 - Labor and Demographic Economics - - Demographic Economics - - - Value of Life; Foregone Income
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming

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