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The Determinants of the Divide in the Regional Spread in the Use of Online Channels for Consumer Retail Purchases

Author

Listed:
  • Inna S. Lola

    (National Research University Higher School of Economics)

  • Murat Bakeev

    (National Research University Higher School of Economics)

  • Anton Manukov

    (National Research University Higher School of Economics)

Abstract

The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The aim of the work is to find out what factors are primarily responsible for interregional gaps in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers (desktops), users of smartphones, and gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, while Internet access, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant

Suggested Citation

  • Inna S. Lola & Murat Bakeev & Anton Manukov, 2021. "The Determinants of the Divide in the Regional Spread in the Use of Online Channels for Consumer Retail Purchases," HSE Working papers WP BRP 119/STI/2021, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:119sti2021
    as

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    File URL: https://wp.hse.ru/data/2021/03/30/1386474914/119STI2021.pdf
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    References listed on IDEAS

    as
    1. Paul Freathy & Eric Calderwood, 2016. "Coping with Change: The Implications of e-Commerce Adoption for Island Consumers," Regional Studies, Taylor & Francis Journals, vol. 50(5), pages 894-908, May.
    2. Hallikainen, Heli & Laukkanen, Tommi, 2018. "National culture and consumer trust in e-commerce," International Journal of Information Management, Elsevier, vol. 38(1), pages 97-106.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    e-commerce; digital divide; trust; income; Russia;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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