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Information and rewards: results of a field experiment on printing activity

Author

Listed:
  • Grazia Cecere

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

  • Nick Johnstone

    (OCDE - Organisation de Coopération et de Développement Economiques = Organisation for Economic Co-operation and Development)

  • Gionata Castaldi

    (Università degli Studi di Roma Tor Vergata [Roma, Italia] = University of Rome Tor Vergata [Rome, Italy] = Université de Rome Tor Vergata [Rome, Italie])

Abstract

Improved understanding of the nature and extent of individual concern for environmental issues is crucial for policy makers. The present article uses a within-subject field experiment to measure the impact on the consumption of paper of the provision of environmental information on the one hand and a reward on the other hand. It is found that adding the provision of a reward results in a greater decrease in the consumption of paper relative to the case where there is only the provision of information. However, it is important to note that while intrinsically motivated individuals reduce the consumption of paper in response to the provision of information, for this group there is no effect from the provision of a reward. In terms of policy and managerial implications, it is interesting to note that the different treatments have different impacts depending on the underlying personal norms of the agents. We are also able to test the responsiveness of the subjects to the treatments controlling for demographic characteristics and professional responsibilities.

Suggested Citation

  • Grazia Cecere & Nick Johnstone & Gionata Castaldi, 2018. "Information and rewards: results of a field experiment on printing activity," Post-Print hal-01768272, HAL.
  • Handle: RePEc:hal:journl:hal-01768272
    DOI: 10.1080/21606544.2017.1369166
    as

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