IDEAS home Printed from https://ideas.repec.org/p/exs/wpaper/20-065.html
   My bibliography  Save this paper

Social media for health promotion: A visual analysis of “TB Proof†South Africa’s Facebook page

Author

Listed:
  • Asongu Acha-Anyi

    (University of South Africa, Pretoria, South Africa)

  • Paul N. Acha-Anyi

    (Walter Sisulu University, South Africa)

  • Simplice A. Asongu

    (Yaoundé, Cameroon)

  • Vanessa Tchamyou

    (Yaoundé, Cameroon)

Abstract

Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa‘s Facebook page) in creating tuberculosis (TB) awareness. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. An in-depth visual analysis of TB Proof South Africa’s Facebook page was carried out over a five-month period (from 1 February to 30 June 2017). The analysis of TB Proof South Africa‘s Facebook page was conducted in order to determine the use of social media for health promotion. Such a comprehensive analysis was aimed at determining if the visuals on this page create awareness on TB as an illness. Common themes were identified including, TB medication, TB patients and healthcare workers raising awareness on TB. The findings have potential implications for health promotion efforts using social media.

Suggested Citation

  • Asongu Acha-Anyi & Paul N. Acha-Anyi & Simplice A. Asongu & Vanessa Tchamyou, 2020. "Social media for health promotion: A visual analysis of “TB Proof†South Africa’s Facebook page," Working Papers 20/065, European Xtramile Centre of African Studies (EXCAS).
    • Handle: RePEc:exs:wpaper:20/065
    as

    Download full text from publisher

    File URL: http://publications.excas.org/RePEc/exs/exs-wpaper/Social-media-for-health-promotion.pdf
    File Function: Revised version, 2020
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Simplice Asongu & Nicholas M. Odhiambo, 2019. "Tourism and social media in the world: an empirical investigation," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 46(7), pages 1319-1331, November.
    2. Sebsibe Tadesse, 2016. "Stigma against Tuberculosis Patients in Addis Ababa, Ethiopia," PLOS ONE, Public Library of Science, vol. 11(4), pages 1-11, April.
    3. Hargreaves, J.R. & Boccia, D. & Evans, C.A. & Adato, M. & Petticrew, M. & Porter, J.D., 2011. "The social determinants of tuberculosis: from evidence to action," American Journal of Public Health, American Public Health Association, vol. 101(4), pages 654-662.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sylvain B. Ngassam & Simplice Asongu & Gildas T. Ngueleweu, 2023. "Social media use for offline political action (OPA) and corruption in Africa: impacts and transmission channels," Working Papers 23/059, European Xtramile Centre of African Studies (EXCAS).
    2. Usman, Ahmed & Ozturk, Ilhan & Ullah, Sana & Hassan, Ali, 2021. "Does ICT have symmetric or asymmetric effects on CO2 emissions? Evidence from selected Asian economies," Technology in Society, Elsevier, vol. 67(C).
    3. Li, Xue & Seah, Rachel & Wang, Xueqin & Yuen, Kum Fai, 2022. "Investigating the role of sociotechnical factors on seafarers’ psychological capital and mental well-being," Technology in Society, Elsevier, vol. 71(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Acha-Anyi, Asongu & Acha-Anyi, Paul N. & Asongu, Simplice A. & Tchamyou, Vanessa S., 2020. "Social media for health promotion: A visual analysis of “TB proof” South Africa's Facebook page," Technology in Society, Elsevier, vol. 63(C).
    2. Nicholas M. Odhiambo & Talknice Saungweme, "undated". "Does International Tourism Spur International Trade In Ssa Countries? A Dynamic Panel Data Analysis," Working Papers AESRI07, African Economic and Social Research Institute (AESRI).
    3. Tiguéné Nabassaga & El-Hadj Bah & Issa Faye, 2019. "Working Paper 312 - Quality Homes for Sustainable Malaria Prevention in Africa," Working Paper Series 2438, African Development Bank.
    4. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    5. Odhiambo, Nicholas M, 2021. "Tourism development and poverty alleviation in Sub-Saharan African countries: An empirical investigation," Working Papers 28930, University of South Africa, Department of Economics.
    6. Tahira Kootbodien & Kerry Wilson & Nonhlanhla Tlotleng & Vusi Ntlebi & Felix Made & David Rees & Nisha Naicker, 2018. "Tuberculosis Mortality by Occupation in South Africa, 2011–2015," IJERPH, MDPI, vol. 15(12), pages 1-10, December.
    7. Barbara Reis-Santos & Priya Shete & Adelmo Bertolde & Carolina M Sales & Mauro N Sanchez & Denise Arakaki-Sanchez & Kleydson B Andrade & M Gabriela M Gomes & Delia Boccia & Christian Lienhardt & Ethel, 2019. "Tuberculosis in Brazil and cash transfer programs: A longitudinal database study of the effect of cash transfer on cure rates," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-18, February.
    8. Fasil Wagnew & Kefyalew Addis Alene & Matthew Kelly & Darren Gray, 2023. "Geospatial Overlap of Undernutrition and Tuberculosis in Ethiopia," IJERPH, MDPI, vol. 20(21), pages 1-15, October.
    9. Odhiambo, Nicholas M & Saungweme, Talknice, 2021. "Does international tourism spur international trade in SSA countries? A dynamic panel data analysis," Working Papers 28345, University of South Africa, Department of Economics.
    10. Andrew A. Alola & Simplice A. Asongu & Uju V. Alola, 2019. "House prices and tourism development in Cyprus: A contemporary perspective," Working Papers 19/067, European Xtramile Centre of African Studies (EXCAS).
    11. Brendon Stubbs & Kamran Siddiqi & Helen Elsey & Najma Siddiqi & Ruimin Ma & Eugenia Romano & Sameen Siddiqi & Ai Koyanagi, 2021. "Tuberculosis and Non-Communicable Disease Multimorbidity: An Analysis of the World Health Survey in 48 Low- and Middle-Income Countries," IJERPH, MDPI, vol. 18(5), pages 1-15, March.
    12. Farman Ullah Khan & Asim ur Rehman & Faiz Ullah Khan & Khezar Hayat & Amjad Khan & Nafees Ahmad & Jie Chang & Usman Rashid Malik & Yu Fang, 2022. "Assessment of Factors Associated with Unfavorable Outcomes among Drug-Resistant TB Patients: A 6-Year Retrospective Study from Pakistan," IJERPH, MDPI, vol. 19(3), pages 1-13, January.
    13. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    14. Anna Odone & Amelia C Crampin & Venance Mwinuka & Simon Malema & J Nimrod Mwaungulu & Lumbani Munthali & Judith R Glynn, 2013. "Association between Socioeconomic Position and Tuberculosis in a Large Population-Based Study in Rural Malawi," PLOS ONE, Public Library of Science, vol. 8(10), pages 1-1, October.
    15. Daniel G Datiko & Dereje Habte & Degu Jerene & Pedro Suarez, 2019. "Knowledge, attitudes, and practices related to TB among the general population of Ethiopia: Findings from a national cross-sectional survey," PLOS ONE, Public Library of Science, vol. 14(10), pages 1-16, October.
    16. Bonnie N Young & Adrian Rendón & Adrian Rosas-Taraco & Jack Baker & Meghan Healy & Jessica M Gross & Jeffrey Long & Marcos Burgos & Keith L Hunley, 2014. "The Effects of Socioeconomic Status, Clinical Factors, and Genetic Ancestry on Pulmonary Tuberculosis Disease in Northeastern Mexico," PLOS ONE, Public Library of Science, vol. 9(4), pages 1-8, April.
    17. Nellyn LUTUR & Singgih SANTOSO, 2020. "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, vol. 8(1), pages 1-8.
    18. Nicholas M. Odhiambo & Talknice Saungweme, "undated". "Does International Tourism Spur International Trade in SSA Countries? A Dynamic Panel Data Analysis," Working Papers AESRIWP08, African Economic and Social Research Institute (AESRI).
    19. Simplice A. Asongu & Stella-Maris I. Orim & Rexon T. Nting, 2019. "Terrorism and Social Media: Global Evidence," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 22(3), pages 208-228, July.
    20. Alipio, Mark, 2020. "Determinants of tuberculosis incidence in East Asia and Pacific: A panel regression analysis," MPRA Paper 99647, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:exs:wpaper:20/065. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anutechia Asongu Simplice (email available below). General contact details of provider: http://excas.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.