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Early Evacuation Promotion Nudges for Heavy Rain Disasters (Japanese)

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  • OHTAKE Fumio
  • SAKATA Kiriko
  • MATSUO Yuta

Abstract

In this paper, we examine the effectiveness of Nudge messages, which are used to encourage early evacuation during heavy rain disasters. Based on a questionnaire survey of Hiroshima residents, we analyze the impact of behavioral economic messages on residents' intention to evacuate when a disaster occurs hypothetically. We also analyze the heterogeneity of message effectiveness. As a result of the analysis, it was clarified that messages which communicate social norms and potential externalities in terms of expressions of loss or gain are effective in activating the decision to evacuate. These messages have been shown to be effective for different types of residents, but appropriately less effective for those with no need to evacuate.

Suggested Citation

  • OHTAKE Fumio & SAKATA Kiriko & MATSUO Yuta, 2020. "Early Evacuation Promotion Nudges for Heavy Rain Disasters (Japanese)," Discussion Papers (Japanese) 20015, Research Institute of Economy, Trade and Industry (RIETI).
    • Handle: RePEc:eti:rdpsjp:20015
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    File URL: https://www.rieti.go.jp/jp/publications/dp/20j015.pdf
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    Cited by:

    1. Sasaki, Shusaku & Saito, Tomoya & Ohtake, Fumio, 2022. "Nudges for COVID-19 voluntary vaccination: How to explain peer information?," Social Science & Medicine, Elsevier, vol. 292(C).
    2. Shusaku Sasaki & Tomoya Saito & Fumio Ohtake, 2021. "The Resilience of FDI to Natural Disasters through Industrial Linkages," Discussion Papers in Economics and Business 21-07, Osaka University, Graduate School of Economics.
    3. Fumio Ohtake, 2022. "Can nudges save lives?," The Japanese Economic Review, Springer, vol. 73(2), pages 245-268, April.

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