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Dissecting the retail sector in Colombia: traditional and online players

Author

Listed:
  • Delgado-Rojas, Martha Elena

    (FEDESARROLLO)

  • Benavides, Juan

    (FEDESARROLLO)

Abstract

We analyze the retail sector in Colombia, the traditional and online market stakeholders. Chapter 1 includes an evolution analysis of online sales in Latin America and the Caribbean, and the importance of internet adoption to increasing consumer value. Chapter 2 focuses on retail industry in Colombia, in supply and demand side. Chapter 3 presents the study results.

Suggested Citation

  • Delgado-Rojas, Martha Elena & Benavides, Juan, 2023. "Dissecting the retail sector in Colombia: traditional and online players," Informes de Investigación 21031, Fedesarrollo.
    • Handle: RePEc:col:000124:021031
    Note: Cristina Fernández (Colaborador); Alejandro Becerra (Colobarador). Financiador: AMAZON
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    File URL: http://hdl.handle.net/11445/4541
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    More about this item

    Keywords

    E-commerce; Online Retail; Comercio Electrónico Ventas en Línea;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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