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Is online retail killing coffee shops? Estimating the winners and losers of online retail using customer transaction microdata

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  • Lindsay E. Relihan

Abstract

Is online retail a complement or substitute to local offline economies? This paper provides the first evidence that consumers use time saved from online retail to increase their trips for time-intensive services like coffee shops. I use new, detailed data on the daily transactions of millions of anonymized customers. I then estimate a discrete choice model of consumer trip choice, which embeds time use mechanisms and accounts for correlations in trip utility shocks. I show that the model matches key features of observed behaviour that are missed by more standard models, such as the disproportionate increase in trips to nearby coffee shops when consumers switch to online groceries. Model counterfactuals are used to forecast changes in future trip demand and outline strategies, which offline retailers can use to compete against online retail. For consumers, I find that the welfare gains from online grocery platforms go disproportionately to high-income consumers.

Suggested Citation

  • Lindsay E. Relihan, 2022. "Is online retail killing coffee shops? Estimating the winners and losers of online retail using customer transaction microdata," CEP Discussion Papers dp1836, Centre for Economic Performance, LSE.
    • Handle: RePEc:cep:cepdps:dp1836
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    Cited by:

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    2. Yuhei Miyauchi & Kentaro Nakajima & Stephen J. Redding, 2021. "The Economics of Spatial Mobility: Theory and Evidence Using Smartphone Data," NBER Working Papers 28497, National Bureau of Economic Research, Inc.
    3. Chung, Jamie, 2023. "The spillover effect of E-commerce on local retail real estate markets," Regional Science and Urban Economics, Elsevier, vol. 101(C).
    4. Fr d ric Kluser, Tobias Seidel, Maximilian v. Ehrlich, 2022. "Spatial frictions in consumption and retail competition," Diskussionsschriften credresearchpaper40, Universitaet Bern, Departement Volkswirtschaft - CRED.
    5. Schau, Hope Jensen & Akaka, Melissa Archpru & Segabinazzi, Rodrigo Costa, 2023. "Localized globalization through structures of common difference and the in-store curation of a glocal retailscape," Journal of Retailing, Elsevier, vol. 99(4), pages 634-653.

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    Keywords

    online; retail; time use; tips;
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