IDEAS home Printed from https://ideas.repec.org/p/ags/eaa113/58100.html
   My bibliography  Save this paper

Nutrient profile labelling: consumers’ perceptions in Germany and Belgium

Author

Listed:
  • Moeser, Anke
  • Hoefkens, Christine
  • Van Camp, John
  • Verbeke, Wim

Abstract

Growing consumer interest in food and health has motivated the European food industry to provide more simple information on the nutritional composition of foods. In addition to the traditional back-of-pack nutrition table, simplified front-of-pack labels have been introduced by the food industry to allow consumers making better informed and healthier food choices. In this paper, consumers’ perceptions of simplified nutrition information, namely Guideline Daily Amount (GDA) and Traffic light (TL), in Germany and Belgium are explored. Surveys in Germany (147 respondents) and Belgium (128 respondents) were conducted in 2008. Data were analysed by means of descriptive statistics and regression analysis. In both countries, the GDA is the most widely used simplified nutrition label. Whereas most consumers in Belgium indicate a preference for the GDA, in Germany the Traffic light is favoured most. Regression analyses indicate that the predilection for the different labels is affected by sociodemographic characteristics and perceptions towards the respective labels. European nutrition policy makers should be aware of regional differences regarding the perception of simplified nutrition labels. The challenge for international food industries is therefore to raise awareness of the potential function of simplified labels in making informed and healthy food choices among different European consumer groups.

Suggested Citation

  • Moeser, Anke & Hoefkens, Christine & Van Camp, John & Verbeke, Wim, 2009. "Nutrient profile labelling: consumers’ perceptions in Germany and Belgium," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58100, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaa113:58100
    DOI: 10.22004/ag.econ.58100
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/58100/files/Moeser.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.58100?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muller, L. & Ruffieux, B., 2020. "Shopper’s behavioural responses to ‘front-of-pack’ nutrition logo formats: GDA Diet-Logo vs. 6 alternative Choice-Logos," Working Papers 2020-01, Grenoble Applied Economics Laboratory (GAEL).
    2. House, Lisa & Kim, Hyeyoung & Gao, Zhifeng & Rampersaud, Gail S., 2011. "Beverage Front of Package Nutrition Labels and Consumer Perception of Nutrition Information," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 109190, Agricultural and Applied Economics Association.
    3. Debra Van Camp & Diogo M. de Souza Monteiro & Neal H. Hooker, 2012. "Stop or go? How is the UK food industry responding to front-of-pack nutrition labels?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(5), pages 821-842, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa113:58100. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.