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Report NEP-MKT-2008-10-21
This is the archive for NEP-MKT , a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.Subscribe to this report: email or RSS Other reports in NEP-MKT
The following items were anounced in this report:
de Mello, Luiz & Pires Gonçalves, Ricardo, 2008.
"Message on a Bottle: Colours and Shapes in Wine Labels ,"
MPRA Paper
11145, University Library of Munich, Germany.
[Downloadable!] Suchánek, Petr, 2008.
"E-business Development Key Areas ,"
MPRA Paper
11061, University Library of Munich, Germany.
[Downloadable!] Rajagopal, 2008.
"Point of Sales Promotions and Buying Stimulation in Retail Stores ,"
Marketing Working Papers
2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
[Downloadable!] Arthur Huang & David Levinson, 2008.
"An Agent-based Model of Retail Location with Complementary Goods ,"
Working Papers
000056, University of Minnesota: Nexus Research Group.
[Downloadable!] Curtis Taylor & Liad Wagman, 2008.
"Who Benefits From Online Privacy? ,"
Working Papers
08-26, NET Institute, revised Sep 2008.
[Downloadable!] Song Yao & Carl F. Mela, 2008.
"A Dynamic Model of Sponsored Search Advertising ,"
Working Papers
08-16, NET Institute, revised Sep 2008.
[Downloadable!] Carlos Brito, 2008.
"A Relationship Approach to Brand Equity ,"
FEP Working Papers
297, Universidade do Porto, Faculdade de Economia do Porto.
[Downloadable!] Frank van Rijnsoever, 2008.
"Opinion leaders in the domain of consumer electronics and their use of external search channels ,"
Innovation Studies Utrecht (ISU) working paper series
08-20, Utrecht University, Department of Innovation Studies, revised Oct 2008.
[Downloadable!] Amit Mehra & Gireesh Shrimali, 2008.
"Introduction of Software Products and Services Through "Public" Beta Launches ,"
Working Papers
08-11, NET Institute, revised Sep 2008.
[Downloadable!] Babur De los Santos, 2008.
"Consumer Search on the Internet ,"
Working Papers
08-15, NET Institute, revised Sep 2008.
[Downloadable!] Bitran, Gabriel R. & Rocha e Oliveira, Paulo & Schilkrut, Ariel, 2008.
"Managing customer relationships through price and service quality ,"
IESE Research Papers
D/750, IESE Business School.
[Downloadable!] Sergei Koulayev, 2008.
"Estimating search with learning ,"
Working Papers
08-29, NET Institute, revised Oct 2008.
[Downloadable!] Catherine Tucker & Juanjuan Zhang, 2008.
"Decomposing the Congestion Effect and the Cross-Platform Effect in Two-Sided Networks: A Field Experiment ,"
Working Papers
08-12, NET Institute, revised Oct 2008.
[Downloadable!] Pires Gonçalves, Ricardo, 2008.
"Consumer Behavior: Product Characteristics and Quality Perception ,"
MPRA Paper
11142, University Library of Munich, Germany.
[Downloadable!] Miklos-Thal, Jeanine, 2008.
"Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding ,"
MPRA Paper
11045, University Library of Munich, Germany.
[Downloadable!] Prior, Francesc & Santoma, Javier, 2008.
"The use of prepaid cards for banking the poor ,"
IESE Research Papers
D/752, IESE Business School.
[Downloadable!] Nicholas Economides & V. Brian Viard & Katja Seim, 2007.
"Quantifying the Benefits of Entry into Local Phone Service ,"
Working Papers
07-48, NET Institute, revised Dec 2007.
[Downloadable!] Gomez, Sandalio & Marti, Carlos & Opazo, Magdalena, 2008.
"Características estructurales de las organizaciones deportivas: Diferenciación en los clubes de fútbol profesional de élite en España ,"
IESE Research Papers
D/751, IESE Business School.
[Downloadable!] Rajagopal, 2008.
"Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products ,"
Marketing Working Papers
2008-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
[Downloadable!] Robert Seamans, 2008.
"Pricing and Multi-Market Contact in the Cable TV Industry ,"
Working Papers
08-13, NET Institute, revised Oct 2008.
[Downloadable!] This page was last updated on 2009-11-8.
This information is provided to you by IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics .