Tecnológico de Monterrey, Campus Ciudad de México

For technical questions regarding this series, please contact (Amaranta Arroyo)
Series handle: repec:ega:wpaper

• 2009-03-MKT Street Markets Influencing Consumer Behavior in Urban Habitat
  by Rajagopal [Downloadable!]
• 2009-02-MKT Conational Drivers Influencing Brand Preference among Consumers
  by Rajagopal [Downloadable!]
• 2009-01-MKT Determinants of Shopping Behavior of Urban Consumers
  by Rajagopal [Downloadable!]
• 2008-06-MKT Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
  by Rajagopal [Downloadable!]
• 2008-05-MKT Growing Shopping Malls and Behavior of Urban Shoppers
  by Rajagopal [Downloadable!]

• 2008-04-MKT Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
  by Rajagopal [Downloadable!]
• 2008-03-MKT Point of Sales Promotions and Buying Stimulation in Retail Stores
  by Rajagopal [Downloadable!]
• 2008-02-MKT Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
  by Rajagopal [Downloadable!]
• 2008-01-MKT Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
  by Rajagopal [Downloadable!]

• 2007-09-MKT Outsourcing Salespeople in Building Arousal towards Retail Buying
  by Rajagopal [Downloadable!]
• 2007-08-MKT Arousal and Merriment as Decision Drivers among Young Consumers
  by Rajagopal [Downloadable!]
• 2007-07-MKT Emerging Perspectives on Self Service Technologies in Retail Banking
  by Rajagopal & Ananya Rajagopal [Downloadable!]
• 2007-06-MKT Optimizing Franchisee Sales and Business Performance in Retail Food Sector
  by Rajagopal [Downloadable!]
• 2007-05-MKT Trade Openness and Inflation in Latin American Countries
  by Rajagopal [Downloadable!]
• 2007-04-MKT Administration of Sales Force Tasks under Field Conditions
  by Rajagopal [Downloadable!]
• 2007-03-MKT Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
  by Rajagopal [Downloadable!]
• 2007-02-MKT Brand Metrics: A Tool to Measure Performance
  by Rajagopal & Rajagopal, Amritanshu [Downloadable!]
• 2007-01-MKT New Product Introduction and Seasonality Effect in Food Products Retailing
  by Rajagopal [Downloadable!]

• 2006-09-MKT Trust and Cross-Cultural Dissimilarities in Corporate Environment
  by Rajagopal [Downloadable!]
• 2006-08-MKT Architecting Brands: Managerial Process and Control for Emerging Enterprises
  by Rajagopal [Downloadable!]
• 2006-07-MKT Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance
  by Rajagopal [Downloadable!]
• 2006-06-MKT Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
  by Rajagopal [Downloadable!]
• 2006-05-MKT Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms
  by Rajagopal [Downloadable!]
• 2006-04-MKT Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
  by Rajagopal [Downloadable!]
• 2006-03-MKT Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores
  by Rajagopal [Downloadable!]
• 2006-02-MKT Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
  by Rajagopal [Downloadable!]
• 2006-01-MKT Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
  by Rajagopal [Downloadable!]

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This page was last updated on 2009-11-7.