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Involvement of Social Enterprises in Promoting Sustainable Agricultural Practices: The Case of Uravu and Buffalo Back

In: BUSINESS AND SOCIETY Issues and Cases in the Indian Context

Author

Listed:
  • Princy Thomas
  • Rony Geo Alex

Abstract

Social enterprises are not-for-profit or for-profit organizations that work for the development of the community in different ways and are sustainable through their products or services. One such initiative of social enterprises is supporting and promoting agriculture and agricultural products. This chapter focuses on two social enterprises, Uravu and Buffalo Back, which work with farm products and their role in promoting sustainable agriculture practices. The primary data are collected through personal interviews with top-level managers, and secondary data are collected from websites and other published documents. This study looks at the concept of sustainability in terms of finitude, fragility and fairness. These two case studies explain how social enterprises promote the development of agriculture. The former organization ensures the community’s livelihood through farming support, upgrading local knowledge, technologies, skill development and marketing their commodities. The latter focuses on promoting farmers to focus on sustainable organic farming techniques and selling their products to customers. This study can help future entrepreneurs understand different models they can use to develop the agricultural sector through their social actions.

Suggested Citation

  • Princy Thomas & Rony Geo Alex, 2024. "Involvement of Social Enterprises in Promoting Sustainable Agricultural Practices: The Case of Uravu and Buffalo Back," World Scientific Book Chapters, in: Mathew Manimala & Princy Thomas & Neetha Mahadev (ed.), BUSINESS AND SOCIETY Issues and Cases in the Indian Context, chapter 16, pages 329-348, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811286674_0016
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    More about this item

    Keywords

    India; Indian Business And Management; Corporate Social Responsibility; CSR; Industrial Symbiosis; Circular Economy; Industrial Symbiosis; Social Entrepreneurship; Sustainability; Innovation; Indian Diaspora;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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