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Manage Relationships with Stakeholders as a Major Area of Corporate Social Responsibility

Author

Listed:
  • Joanna Gajda

    (Technical University of Czestochowa, Poland)

  • Agnieszka Puto

    (Technical University of Czestochowa, Poland)

Abstract

The organization wanting to maintain their strong market position must take care to remain socially responsible. In order to achieve this goal is important to maintain the desired relationships with stakeholders so that you can effectively respond to the expectations and needs of the groups involved in its activities and the most important social problems. The purpose of this article is to present views on the effective management of relationships with stakeholders, taking into account issues relating to the preparation and use of appropriate tools to successfully enable stakeholders to dialogue condition for the welfare of the use of their knowledge and ideas and thus the dynamic development of the company.

Suggested Citation

  • Joanna Gajda & Agnieszka Puto, 2015. "Manage Relationships with Stakeholders as a Major Area of Corporate Social Responsibility," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:1505-1512
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