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Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform

In: Innovation of Digital Economy

Author

Listed:
  • Ziyi Zhao

    (Hangzhou Normal University)

  • Zhijing Niu

    (Hangzhou Normal University)

  • Yulu Yan

    (Hangzhou Normal University)

Abstract

20 years ago, Li Tiantian, a student of Harbin Medical University, founded the medical literature search website DingXiangYuan (dxy.cn), with the aim to assist his studies. He, then, gradually developed DXY into a professional medical communication website and forum. In 2014, Li Tiantian finally decided to bring “patients” into the online ecosystem of DXY. “Dingxiang Doctor” was founded as a platform to help patients inquire about professional information and communicate directly with excellent doctors online. Dingxiang Doctor designs a wide and deep layout on its new media channel, which facilitates its rapid growth. It only took 6 years to become the No. 1 new media platform for medical and health care in China. Now it has more than 50 million active users on all platforms. How does DingXiang Doctor use DXY’s professional endorsement and content operations to ignite the growth of the platform; and how it can expand new path for value creation through platform empowerment?

Suggested Citation

  • Ziyi Zhao & Zhijing Niu & Yulu Yan, 2023. "Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 1-15, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_1
    DOI: 10.1007/978-981-99-1741-9_1
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