IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-031-51421-0_3.html
   My bibliography  Save this book chapter

Creation

In: Managing Technology from Laboratory to Marketplace

Author

Listed:
  • Sanford L. Moskowitz

    (College of St. Benedict & St. John’s University)

  • Chris Erickson

    (Pangaea Ventures US Inc.)

Abstract

This chapter (“Creation”) explores the process by which high-tech companies generate the first iteration of their new product, process, or material. At this stage, the technology is still incomplete and generally incapable of competing effectively in a mainstream market. However, it is still commercially functional and able to attract certain niche customers composing a possible beachhead market. The chapter identifies the six critical levers of survival required for a firm to reach this important benchmark. In doing so, it considers the significance of early-stage strategic alliances in providing firms those levers of survival they failed to secure during the project selection phase. The chapter argues that, by bringing into the deal needed levers, such alliances can be an essential component in the successful realization of the creation phase of the R&D cycle. The chapter presents case studies of innovations in wireless communications and nanotechnology to show how these levers function in real-world technology creation and to underscore the relevance of early-stage strategic alliance formation in the radical innovation process.

Suggested Citation

  • Sanford L. Moskowitz & Chris Erickson, 2024. "Creation," Management for Professionals, in: Managing Technology from Laboratory to Marketplace, chapter 3, pages 53-72, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-51421-0_3
    DOI: 10.1007/978-3-031-51421-0_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-031-51421-0_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.