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Case 97 1-800-Flowers

In: Rising Stars

Author

Listed:
  • B. Rajesh Kumar

    (Institute of Management Technology)

Abstract

1-800-Flowers.com, Inc. and its affiliated companies offer a wide array of gifts crafted to facilitate customers in conveying their sentiments, forging connections, and commemorating special occasions. The company began operations in the year 1976. The firm started off with the acquisition of a single retail florist and later on expanded to a 14-store chain. The company took advantage of the rapid emergence of toll-free calling. The company acquired the right to use the toll-free telephone number 1-800-FLOWERS and established it as its corporate brand. The star family of brands of the company include 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Stock Yards®, and Simply Chocolate®. The company operates BloomNet®, a global floral and gift industry service provider. It also oversees Napco℠, specializing in floral gifts and seasonal décor; DesignPac Gifts, LLC, a gift basket and tower manufacturer; and Alice’s Table®, a nationwide digital livestreaming platform which offers floral, culinary, and lifestyle experiences. By July 2022, the company employed approximately 4700 full-time and part-time employees in the United States. 1-800-Flowers.com is one of the most recognized brands in the floral and gift industry. The superior power of its brand has enabled the company to extend its product offerings from floral category into complementary products such as gourmet popcorn, cookies and related baked and snack food products, premium chocolate and confections, wine gifts, gourmet gift baskets, fruit bouquet arrangements, gift-quality fruit baskets, dipped berries, as well as steaks, chops, and prepared meals.

Suggested Citation

  • B. Rajesh Kumar, 2024. "Case 97 1-800-Flowers," Management for Professionals, in: Rising Stars, pages 695-702, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-50032-9_97
    DOI: 10.1007/978-3-031-50032-9_97
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