Case 51 Paylocity

Paylocity is a leading cloud-based provider of human capital management (HCM) and payroll software solutions. The comprehensive platform offered by the company facilitates companies to automate their HR and payroll processes. The company provided its software-as-a-service or SaaS solutions to approximately 33,000 clients across the United States which had an average of 100 employees. The platform offered by Paylocity is basically a single-employee system of record that supports the entire employee lifecycle comprising Talent, Payroll, Core HR, Workforce Management, and Benefits system. The platform centralizes payroll and HCM databases. The platform provides tools to communicate, connect to organizations, and facilitate career development and growth. The dashboards of the company use advanced Artificial Intelligence to improve efficiency and build a healthier workforce. The comprehensive software solutions offered by Paylocity are supplemented with an integrated implementation and client service organization. The software solutions of Paylocity offer clients automated data integration with hundreds of third-party partner systems such as 401(k), benefits, and insurance provider systems. Paylocity uses a direct sales force to market and sell its products. The company uses its extensive referral network of 401(k) advisors, benefits administrators, insurance brokers, third-party administrators, and HR consultants for sales lead generation. The total monthly cumulative return for Paylocity stock was 193% compared to 52% registered by the market index S&P 500 during the period March 2018–February 2023. The average book value of equity as a percent of market value of equity was 4.5% during the period 2018–2022.