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Born Digitals: Understanding the Sustainable Competitive Advantage Across Different Markets

In: Artificiality and Sustainability in Entrepreneurship

Author

Listed:
  • Mirosław Jarosiński

    (SGH Warsaw School of Economics)

  • Jurgita Sekliuckiene

    (Kaunas University of Technology)

  • Miklós Kozma

    (Corvinus University of Budapest)

Abstract

Digitalization of business is one of the driving forces in today’s environment and seems to be an irreversible trend. At present we can observe not only a digital transformation of firms but also the emergence of firms that are digital from inception. The born digital firms have characteristics that allow them to quickly expand on international markets and stay competitive for sustained periods of time. The purpose of this study is to analyze the characteristics of born digital firms that lead to sustainable competitive advantage and to develop a conceptual model that will serve as a basis for future research. Various sources of born digitals’ competitive advantage are revealed, such as innovativeness, creativity, responsiveness, digital technology, and digital skills of their employees. One of the key findings is highlighting the role creativity plays in how responsive born digital firms can be in times of change, a characteristic that supports their sustainable competitiveness. The newly defined born digitals’ characteristics and sources of competitive advantage should embrace the approach to their competitive advantage across different markets as a complex dynamic construct that is presented, which includes technology advantage, human capital advantage, but also differentiation advantage.

Suggested Citation

  • Mirosław Jarosiński & Jurgita Sekliuckiene & Miklós Kozma, 2023. "Born Digitals: Understanding the Sustainable Competitive Advantage Across Different Markets," FGF Studies in Small Business and Entrepreneurship, in: Richard Adams & Dietmar Grichnik & Asta Pundziene & Christine Volkmann (ed.), Artificiality and Sustainability in Entrepreneurship, pages 41-60, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-031-11371-0_3
    DOI: 10.1007/978-3-031-11371-0_3
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