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Enhancing Banking Sustainability Through Employee Green Behaviour and Green Banking Initiative: A Synergistic Approach For a Greener Future

In: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing

Author

Listed:
  • Jyoti Kumari
  • Chandan Gupta
  • Priya Jindal
  • Amar Mishra
  • Kiran Sood

Abstract

Introduction: In the modern period, environmental degradation has had negative effects on people’s health as well as the regular business environment. As a result, embracing a ‘Go Green’ philosophy has gained widespread acceptance among individuals and corporations worldwide. Going green is referred to as promoting eco-friendly ways and banks are essential in protecting the environment to improve our quality of life. Purpose: This study will focus on the correlation between green banking practices (GBP), employee green behaviour (EGB), and banks’ sustainability performance and how this relationship will give a competitive edge in terms of sustainability to the banks adopting these GBP. Methodology: EGB between GBP and bank sustainability occurrence is clarified by this study. The current study is descriptive and finds the relationship through previous literature reviews. Findings: Employees are expected to be crucial in this transformation as the modern banking system adopts green banking initiatives and updates traditional banking processes. Employees help banks perform more sustainably by encouraging environmentally friendly banking practices. Practical Implications: By understanding the mechanism, between GBP and bank sustainability, banks can adopt more effective strategies to enhance their sustainability performance while promoting environmentally friendly practices.

Suggested Citation

  • Jyoti Kumari & Chandan Gupta & Priya Jindal & Amar Mishra & Kiran Sood, 2024. "Enhancing Banking Sustainability Through Employee Green Behaviour and Green Banking Initiative: A Synergistic Approach For a Greener Future," Contemporary Studies in Economic and Financial Analysis, in: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing, volume 113, pages 133-145, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:csefzz:s1569-37592024000113a008
    DOI: 10.1108/S1569-37592024000113A008
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    More about this item

    Keywords

    Green banking initiative; employee green behaviour; sustainability performance; environmentally friendly; banking processes; quality of life; Q01; Q55; Q56; Z33;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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