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Customer-ExperienceTracking im Handel Echtzeitmessungen wirksam implementieren

Author

Listed:
  • Gahler, Markus
  • Klein, Jan F.
  • Paul, Michael

Abstract

Für Unternehmen, welche konsequent positive Kundenerlebnisse entlang der Kundenreise schaffen wollen, sind akkurate Echtzeit-Daten zur Customer Experience unerlässlich. Daher geben wir hier eine Anleitung zur Implementierung einer Methode, die die Customer Experience direkt an den relevanten Kontaktpunkten der Handelspraxis in Echtzeit misst.

Suggested Citation

  • Gahler, Markus & Klein, Jan F. & Paul, Michael, 2021. "Customer-ExperienceTracking im Handel Echtzeitmessungen wirksam implementieren," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(5), pages 18-25.
    • Handle: RePEc:zbw:hsgmrs:276156
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    References listed on IDEAS

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