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Customer-Experience im Internet der Dinge

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  • Blessing, Gerald
  • Kühnl, Christina

Abstract

Das Internet der Dinge verändert die Customer-Experience nachhaltig, beispielsweise indem neue Dienste die Konsumenten kognitiv entlasten. Das Management sollte die neuen Interaktionsmöglichkeiten mit den Konsumenten nutzen und leistungsfähige Benutzerschnittstellen entwickeln sowie analytisches Know-how und Partnerschaften aufbauen.

Suggested Citation

  • Blessing, Gerald & Kühnl, Christina, 2020. "Customer-Experience im Internet der Dinge," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(1), pages 30-37.
    • Handle: RePEc:zbw:hsgmrs:276070
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    References listed on IDEAS

    as
    1. Thomas P. Novak & Donna L. Hoffman, 2019. "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 216-237, March.
    2. Ng, Irene C.L. & Wakenshaw, Susan Y.L., 2017. "The Internet-of-Things: Review and research directions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 3-21.
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