IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v28y2021i2p925-935.html
   My bibliography  Save this article

The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe

Author

Listed:
  • Dalia Streimikiene
  • Kristina Lasickaite
  • Marinko Skare
  • Grigorios Kyriakopoulos
  • Rimantas Dapkus
  • Pham Anh Duc

Abstract

There is growing scientific debate on the impact of Corporate Social Responsibility (CSR) or Corporate Hypocrisy (CH) on Corporate Reputation (CR). The aim of the study is to analyse the influence of CSR on CR based on literature review and results of conducted empirical studies and to test this relationship in growing budget airlines sector. Environmental responsibility of airlines was highlighted in this study. The empirical study conducted in Lithuania employed quantitative survey. And 400 adults were surveyed. The results indicated that CSR and CR in the budget airline sector are important for the Lithuanian customers. However, the study did not find the link between agreeing to pay a higher price for flight operated by socially responsible companies and the importance of airlines' CR in making a purchase decision. There was also no link found between the more frequent choice of flights operated by airlines conducting CSR activities and the importance of the airlines' CR in the purchasing decision. The relationship between airlines ‘past actions that determine their CR and the predictability of airlines' future actions were also found to be weak.

Suggested Citation

  • Dalia Streimikiene & Kristina Lasickaite & Marinko Skare & Grigorios Kyriakopoulos & Rimantas Dapkus & Pham Anh Duc, 2021. "The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 925-935, March.
    • Handle: RePEc:wly:corsem:v:28:y:2021:i:2:p:925-935
    DOI: 10.1002/csr.2099
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.2099
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.2099?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bernhard Swoboda & Cathrin Puchert & Dirk Morschett, 2016. "Explaining the differing effects of corporate reputation across nations: a multilevel analysis," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 454-473, July.
    2. Tony Garry & Tracy Harwood, 2017. "Exploring Consumer Associations Between Corporate Reputation, Corporate Sustainability, and Product Attributes Within Utilitarian Market Contexts," International Studies of Management & Organization, Taylor & Francis Journals, vol. 47(3), pages 258-275, July.
    3. Cravens, Karen & Goad Oliver, Elizabeth & Ramamoorti, Sridhar, 2003. "The Reputation Index:: Measuring and Managing Corporate Reputation," European Management Journal, Elsevier, vol. 21(2), pages 201-212, April.
    4. Chen-Ying Lee & Wei-Chen Chang & Hsin-Ching Lee, 2017. "An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty – evidence from the Taiwan non-life insurance industry," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(2), pages 355-369, June.
    5. Han Lin & Saixing Zeng & Liangyan Wang & Hailiang Zou & Hanyang Ma, 2016. "How Does Environmental Irresponsibility Impair Corporate Reputation? A Multi‐Method Investigation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(6), pages 413-423, November.
    6. Chang, Yu-Hern & Yeh, Chung-Hsing & Wu, Pei-Syuan, 2018. "Evaluating airline crisis management performance: The cases of flights GE222 and GE235 crash accidents," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 62-72.
    7. Sarstedt, Marko & Wilczynski, Petra & Melewar, T.C., 2013. "Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities," Journal of World Business, Elsevier, vol. 48(3), pages 329-339.
    8. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    9. Gatzert, Nadine, 2015. "The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature," European Management Journal, Elsevier, vol. 33(6), pages 485-499.
    10. Hanna Kim & Won-Moo Hur & Junsang Yeo, 2015. "Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation," Sustainability, MDPI, vol. 7(4), pages 1-12, March.
    11. Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
    12. Liliana Nicoleta Simionescu & Dalina Dumitrescu, 2018. "Empirical Study towards Corporate Social Responsibility Practices and Company Financial Performance. Evidence for Companies Listed on the Bucharest Stock Exchange," Sustainability, MDPI, vol. 10(9), pages 1-23, September.
    13. Chao, Hsun & Agusdinata, Datu Buyung & DeLaurentis, Daniel A., 2019. "The potential impacts of Emissions Trading Scheme and biofuel options to carbon emissions of U.S. airlines," Energy Policy, Elsevier, vol. 134(C).
    14. SeHyun Park, 2017. "Corporate social responsibility, visibility, reputation and financial performance: empirical analysis on the moderating and mediating variables from Korea," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(4), pages 856-871, October.
    15. Karen Paul & B. Elango & Sumit Kundu, 2019. "Social responsibility skepticism: shareholder and stakeholder perspectives," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(4), pages 521-535, October.
    16. Kim, Euisin & Rhee, Mooweon, 2017. "How airlines learn from airline accidents: An empirical study of how attributed errors and performance feedback affect learning from failure," Journal of Air Transport Management, Elsevier, vol. 58(C), pages 135-143.
    17. Kotha, Suresh & Rajgopal, Shivaram & Rindova, Violina, 2001. "Reputation Building and Performance: An Empirical Analysis of the Top-50 Pure Internet Firms," European Management Journal, Elsevier, vol. 19(6), pages 571-586, December.
    18. Wang, Zuozheng & Hofer, Christian & Dresner, Martin E., 2013. "Financial condition, safety investment and accident propensity in the US airline industry: A structural analysis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 49(1), pages 24-32.
    19. Christian Eckert, 2017. "Corporate reputation and reputation risk," Journal of Risk Finance, Emerald Group Publishing Limited, vol. 18(2), pages 145-158, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Skare, Marinko & Porada-Rochoń, Małgorzata, 2022. "Technology and social equality in the United States," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    2. Magazzino, Cosimo & Mele, Marco & Schneider, Nicolas, 2022. "A new artificial neural networks algorithm to analyze the nexus among logistics performance, energy demand, and environmental degradation," Structural Change and Economic Dynamics, Elsevier, vol. 60(C), pages 315-328.
    3. Jonghun Sun & Young Woo Sohn, 2021. "The Influence of Dual Missions on Employees’ Meaning of Work and Turnover Intention in Social Enterprises," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    4. Sung-Eun Kang & Choong-Ki Lee & Young-Joo Moon & Yae-Na Park & Courtney Suess, 2021. "Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry," Sustainability, MDPI, vol. 13(17), pages 1-17, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    2. Mariano González Sánchez & María Encina Morales de Vega, 2018. "Corporate reputation and firms' performance: Evidence from Spain," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1231-1245, November.
    3. Jalal Rajeh Hanaysha, 2021. "An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector," Jindal Journal of Business Research, , vol. 10(2), pages 199-213, December.
    4. Wong, Jin Boon & Zhang, Qin, 2022. "Stock market reactions to adverse ESG disclosure via media channels," The British Accounting Review, Elsevier, vol. 54(1).
    5. Rafia Afrin & Ni Peng & Frances Bowen, 2022. "The Wealth Effect of Corporate Water Actions: How Past Corporate Responsibility and Irresponsibility Influence Stock Market Reactions," Journal of Business Ethics, Springer, vol. 180(1), pages 105-124, September.
    6. Rojas-de-Gracia, María-Mercedes & Casado-Molina, Ana-María & Alarcón-Urbistondo, Pilar, 2021. "Relationship between reputational aspects of companies and their share price in the online environment," Technology in Society, Elsevier, vol. 64(C).
    7. José Luis Sánchez & Ladislao Sotorrío, 2007. "The Creation of Value Through Corporate Reputation," Journal of Business Ethics, Springer, vol. 76(3), pages 335-346, December.
    8. Wael Louhichi & Ousayna Zreik, 2015. "Corporate Risk Reporting: A study of The Impact of Risk Disclosure on Firms Reputation," Economics Bulletin, AccessEcon, vol. 35(4), pages 2395-2408.
    9. Rayenda K. Brahmana & Hui‐Wei You & Evan Lau, 2022. "Does reputation matter for firm risk in developing country?," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 27(2), pages 2110-2123, April.
    10. Clara Pérez-Cornejo & Esther de Quevedo-Puente, 2023. "How corporate social responsibility mediates the relationship between corporate reputation and enterprise risk management: evidence from Spain," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(2), pages 363-383, June.
    11. Bernhard Swoboda & Cathrin Huber & Tassilo Schuster & Johannes Hirschmann, 2017. "Corporate Reputation Effects Across Nations: The Impact of Country Distances and Firm-Specific Resources," Management International Review, Springer, vol. 57(5), pages 717-748, October.
    12. Clara Pérez‐Cornejo & Esther de Quevedo‐Puente & Juan Bautista Delgado‐García, 2020. "Reporting as a booster of the corporate social performance effect on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1252-1263, May.
    13. Lingli Luo & Xufei Ma & Zeyu Wang, 2022. "The moderate-reputation trap: Evidence from a Chinese cross-border business-to-business e-commerce portal," Asia Pacific Journal of Management, Springer, vol. 39(2), pages 395-432, June.
    14. Tischer, Sven & Hildebrandt, Lutz, 2014. "Linking corporate reputation and shareholder value using the publication of reputation rankings," Journal of Business Research, Elsevier, vol. 67(5), pages 1007-1017.
    15. Mª Ángeles Alcaide & Elena de la Poza & Mª Natividad Guadalajara, 2021. "Predicting the Reputation of Pharmaceutical Firms with Financing and Geographical Location Data," Mathematics, MDPI, vol. 9(16), pages 1-17, August.
    16. Yusuf Ozan YILDIRIM & Aypar USLU, 2023. "Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 47-62, December.
    17. Mostafa Monzur Hasan & Ahsan Habib & Ruoyun Zhao, 2022. "Corporate reputation risk and cash holdings," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(1), pages 667-707, March.
    18. Ann-Christine Schulz & Miriam Flickinger, 2020. "Does CEO (over)compensation influence corporate reputation?," Review of Managerial Science, Springer, vol. 14(4), pages 903-927, August.
    19. Gerda Barauskaite & Dalia Streimikiene, 2021. "Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 278-287, January.
    20. Gatzert, Nadine, 2015. "The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature," European Management Journal, Elsevier, vol. 33(6), pages 485-499.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:28:y:2021:i:2:p:925-935. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.