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SWOT Analysis in the Formulation of Tourism Development Strategies for Destinations

Author

Listed:
  • Goranczewski Bolesław

    (Faculty of Economics in Opole, Wrocław School of Banking)

  • Puciato Daniel

    (Institute of Tourism and Leisure, Opole University of Technology)

Abstract

The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.

Suggested Citation

  • Goranczewski Bolesław & Puciato Daniel, 2010. "SWOT Analysis in the Formulation of Tourism Development Strategies for Destinations," Turyzm / Tourism, Sciendo, vol. 20(2), pages 45-53, January.
    • Handle: RePEc:vrs:touris:v:20:y:2010:i:2:p:45-53:n:3
    DOI: 10.2478/v10106-010-0008-7
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