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The Impact of Corporate Reputation and Information Sharing on Value Creation for Organizational Customers

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  • Žabkar Vesna

    (Marketing Department, Faculty of Economics Ljubljana)

  • Arslanagić-Kalajdžić Maja

    (Senior Teaching Assistant Marketing Department, School of Economics and Business Sarajevo)

Abstract

The importance of corporate communication to build, protect and maintain corporate reputation has been advocated in numerous publications in recent years. The main goal of this paper is to provide an understanding of the impact of corporate reputation and information sharing on value creation. Both reputation and information sharing represent signals that customers observe in the process of value creation, which is seen as the end focus for corporate marketing. The paper draws on signaling theory and corporate marketing literature from the European and American schools of thought.

Suggested Citation

  • Žabkar Vesna & Arslanagić-Kalajdžić Maja, 2014. "The Impact of Corporate Reputation and Information Sharing on Value Creation for Organizational Customers," South East European Journal of Economics and Business, Sciendo, vol. 8(2), pages 1-11, November.
    • Handle: RePEc:vrs:seejeb:v:8:y:2014:i:2:p:11:n:4
    DOI: 10.2478/jeb-2013-0009
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