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Collaborative Synergies for Elevated Destination Experiences: A Model of Cooperation between Hotel Companies, DMOs, and Local Stakeholders

Author

Listed:
  • Prevolšek Denis

    (1 University of Rijeka, Faculty of Tourism and Hospitality Management, doctoral student, Croatia)

  • Kukurin Željko

    (2 Juraj Dobrila University of Pula, Croatia & Valamar Riviera, Croatia)

  • Golja Tea

    (3 Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia)

Abstract

As outlined in the National Tourism Development Strategy until 2030, Croatia aims to provide higher value, innovative, sustainable, and authentic tourist experiences. There is a need to examine how the main tourism stakeholders can contribute to the transformation of traditional and commodified tourism products into premium-class offerings that add value throughout the entire value chain. It is important for premium-class hotels to take additional steps in improving their offerings to positively impact the entire destination and enhance service quality. This paper aims to: explore initiatives for promoting innovation in premium-class experiences within destinations focusing the cooperation between on hotel companies and DMOs; identify anticipated trends influencing the future of the tourism industry, and assess the future prospects of premium-class hotels in Croatia.

Suggested Citation

  • Prevolšek Denis & Kukurin Željko & Golja Tea, 2024. "Collaborative Synergies for Elevated Destination Experiences: A Model of Cooperation between Hotel Companies, DMOs, and Local Stakeholders," Organizacija, Sciendo, vol. 57(1), pages 20-38, February.
    • Handle: RePEc:vrs:organi:v:57:y:2024:i:1:p:20-38:n:4
    DOI: 10.2478/orga-2024-0002
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