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Hotel Branding Exposed: a Content Analysis of Related Organisational Values

Author

Listed:
  • Breznik Kristijan

    (International School of Social and Business Studies, Celje, Slovenia)

  • Law Kris

    (Deakin University, Faculty of Sci Eng & Built Env, School of Engineering, Geelong3220 VIC, Australia)

  • Gorenak Mitja

    (University of Maribor, Faculty of Tourism, Brežice, Slovenia)

Abstract

Background/Purpose: This paper explores how organisational values can help to understand the interlinks of hotel brands and their hotel rating. The study assumes that the importance of organisational values in the service sector represents one of the key components of both growth and development of an organisation.

Suggested Citation

  • Breznik Kristijan & Law Kris & Gorenak Mitja, 2021. "Hotel Branding Exposed: a Content Analysis of Related Organisational Values," Organizacija, Sciendo, vol. 54(3), pages 180-191, August.
    • Handle: RePEc:vrs:organi:v:54:y:2021:i:3:p:180-191:n:5
    DOI: 10.2478/orga-2021-0012
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    References listed on IDEAS

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    1. Liu, Matthew Tingchi & Wong, IpKin Anthony & Tseng, Ting-Hsiang & Chang, Angela Wen-Yu & Phau, Ian, 2017. "Applying consumer-based brand equity in luxury hotel branding," Journal of Business Research, Elsevier, vol. 81(C), pages 192-202.
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