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An Empirical Investigation of the Mediating Role of Customer Attachment in South African Private Hospitals

Author

Listed:
  • Spies Hester
  • Mackay Nedia

    (North-West University, WorkWell: Research Unit for Economic and Management Sciences, Potchefstroom, South Africa)

Abstract

Background and purpose: Relationship marketing literature acknowledges the important role of attachment in customer-organization relationships, but shows limited theoretical and empirical understanding of the factors that contribute to the development and maintenance of attached customers. To address this gap, this paper draws on the relationship marketing view and synthesizes important relationship constructs with the aim of developing a mediated attachment model for private hospitals in South Africa.

Suggested Citation

  • Spies Hester & Mackay Nedia, 2020. "An Empirical Investigation of the Mediating Role of Customer Attachment in South African Private Hospitals," Organizacija, Sciendo, vol. 53(4), pages 332-345, December.
    • Handle: RePEc:vrs:organi:v:53:y:2020:i:4:p:332-345:n:5
    DOI: 10.2478/orga-2020-0022
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