IDEAS home Printed from https://ideas.repec.org/a/tho/journl/v22y2016n2p135-150.html
   My bibliography  Save this article

Responsible environmental behavior intention of travelers on ecotourism sites

Author

Listed:
  • Tanti Handriana

    (Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia)

  • Raya Ambara

    (Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia)

Abstract

The purpose – This research aims to investigate responsible environmental behavior intention of travelers formed upon visiting ecotourism sites in Indonesia. Nowadays, ecotourism has become a popular concept of tourism in Indonesia due to its rich potential of natural and cultural resources. Nevertheless, it is undeniable that not all travelers visiting ecotourism objects demonstrate positive environmental behavior. Several previous studies have already revealed that travelers’ behavior may alter after visiting tourism sites. Unfortunately, there has not been much discussion on travelers’ positive behavior formed after visiting an ecotourism site. In this research, four variables regarded as significant in shaping responsible environmental behavior intention included destination image, trip quality, perceived value, and satisfaction. Design/Methodology – This research applied a survey method. The research sample consisted of travelers who had visited ecotourism sites in Indonesia, while the number of respondents amounted to 210 travelers. Structural Equation Modeling (SEM) was selected as the technique of analysis. Finding – This research confirmed that five proposed hypotheses were supported. Hence, this study clearly contributes to the development of the theory and concept of ecotourism useful for practitioners associated with ecotourism activities. Originality of the research – Research on ecotourism in developing countries has not been much done. Similarly, the research on ecotourism related to intention to behave environmentally responsible is still not much to investigate, while the ecotorurism activities in Indonesia began in earnest. Therefore, research is expected to contribute ideas and implementation of ecotourism in developing countries.

Suggested Citation

  • Tanti Handriana & Raya Ambara, 2016. "Responsible environmental behavior intention of travelers on ecotourism sites," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(2), pages 135-150, December.
  • Handle: RePEc:tho:journl:v:22:y:2016:n:2:p:135-150
    DOI: 10.20867/thm.22.2.4
    as

    Download full text from publisher

    File URL: http://hrcak.srce.hr/file/248645
    Download Restriction: no

    File URL: https://libkey.io/10.20867/thm.22.2.4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Akansha Bajpai & Cheng-Wen Lee, 2015. "Consumer behavior in e-tourism services: a case of Taiwan," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 21(1), pages 1-17, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    2. Md. Sahabuddin & Qingmei Tan & Imran Hossain & Md. Shariful Alam & Md. Nekmahmud, 2021. "Tourist Environmentally Responsible Behavior and Satisfaction; Study on the World’s Longest Natural Sea Beach, Cox’s Bazar, Bangladesh," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    3. Ilham Junaid & Anne-Marie d’Hauteserre, 2017. "Collaborative schemes for anticipating negative impacts of the tourists' visit," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(2), pages 279-294, November.
    4. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
    5. Uce Karna Suganda & Mularia Priska Theresia & Herrisa Azhalia Wijaya, 2022. "Antecedent of green purchase behavior: Cases of Indonesia," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(1), pages 01-10, January.
    6. Awais, Minahil & Afzal, Ayesha & Firdousi, Saba & Hasnaoui, Amir, 2023. "Is fintech the new path to sustainable resource utilisation and economic development?," Resources Policy, Elsevier, vol. 81(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hristina Santana, 2019. "Managing Travel Agency Customers in an Electronic Business Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(1), pages 54-63, April.

    More about this item

    Keywords

    ecotourism; destination image; perceived value; satisfaction; responsible environmental behavior intention;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tho:journl:v:22:y:2016:n:2:p:135-150. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Montan (email available below). General contact details of provider: http://www.fthm.uniri.hr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.