IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v3y2020i1p76-81.html
   My bibliography  Save this article

Organizational communication and corporate social responsibility. Case study: Romanian vs. International CSR

Author

Listed:
  • Elena Georgiana Luchenciuc

    (Ovidius University of Constanta, Romania)

  • Mihaela Rus

    (Ovidius University of Constanta, Romania)

  • Tanase Tasente

    (Ovidius University of Constanta, Romania)

Abstract

When we say "Organizational communication", we think, unconsciously, about organizations and how they are influenced by the effectiveness of communication both between team members and the external environment. Because the world revolves around ideas, concepts and communication strategies well developed for the purpose of informing, helping or even manipulating local and global communities, the paper will emphasize the importance of Corporate Social Responsibility (CSR) campaigns and how they influence the environment in the context of sustainable development, various categories of public or the image gained from such an initiative as they may represent a smart strategy to repair a stained name. To emphasize the importance of CSR, we will present some campaigns initiated by an the organization of the food and drink industry, both in Romania and internationally, between 2016-2018. Through this research, we set out to identify the main social responsibility campaigns of the organization, the main areas of action of the social responsibility campaigns and to establish comparative analysis between the particularities of the CSR campaigns in Romania and internationally.

Suggested Citation

  • Elena Georgiana Luchenciuc & Mihaela Rus & Tanase Tasente, 2020. "Organizational communication and corporate social responsibility. Case study: Romanian vs. International CSR," Technium Social Sciences Journal, Technium Science, vol. 3(1), pages 76-81, February.
  • Handle: RePEc:tec:journl:v:3:y:2020:i:1:p:76-81
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/62/57
    Download Restriction: no

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/62
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tasenţe Tănase & Ciacu Nicoleta, 2013. "The impact of social responsibility of corporations upon the marketing from Romania," Sovremennaa ekonomika: problemy, tendencii, perspektivy Современная экономика: проблемы, тенденции, перспективы, CyberLeninka;Муромский институт (филиал) Государственного образовательного учреждения высшего профессионального образования "Владимирский государственный университет им. Александра Григорьевича и Николая Григорьевича Столетовых", issue 9 (2), pages 121-138.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eleni Gagu & Mihaela Rus & Tanase Tasente, 2021. "Stages of crisis communication in public administration. case study Romanian Ministry of Transport," Technium Social Sciences Journal, Technium Science, vol. 19(1), pages 252-267, May.
    2. Yan lI, 2022. "Corporate Social Responsibility of Chinese Manufacturing Companies' effect on Green Business Strategy, Innovation and Performance," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 522-552, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      Corporate social responsibility; organizational communication; danone Romania; danone international; CSR;
      All these keywords.

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:3:y:2020:i:1:p:76-81. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.