IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v11y2024i3p65-84.html
   My bibliography  Save this article

Digital transformation in food retail: a case study of Lithuania e-grocery buying behaviours

Author

Listed:
  • Valentas Gružauskas

    (Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania)

  • Aurelija Burinskienė

    (Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania)

  • Artur Airapetian

    (Vilnius University, Lithuania)

Abstract

This study addresses the evolving landscape of food consumption in the context of digital transformation, focusing on how online platforms are reshaping grocery shopping preferences and perceptions towards local and temperature-controlled foods. Amidst the proliferation of e-grocery services and changing dietary trends, a critical need exists to understand these shifts for informed public health policy and e-commerce strategies. Our comprehensive survey investigates the growing inclination towards e-grocery shopping, including preferences for delivery times, responses to delivery delays, and the importance of perishable item shelf life. The study further assesses consumer attitudes towards local food sourcing and the role of e-groceries in promoting dietary diversity and health-conscious choices. Additionally, it probes into concerns over food safety and quality assurance in temperature-controlled foods purchased online. The findings reveal significant insights into contemporary eating behaviours and e-grocery adoption, offering crucial implications for public health interventions and the advancement of digital grocery platforms.

Suggested Citation

  • Valentas Gružauskas & Aurelija Burinskienė & Artur Airapetian, 2024. "Digital transformation in food retail: a case study of Lithuania e-grocery buying behaviours," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(3), pages 65-84, March.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:3:p:65-84
    DOI: 10.9770/jesi.2024.11.3(5)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/43/Gruzauskas_Digital_transformation_in_food_retail_a_case_study_of_Lithuania_egrocery_buying_behaviours.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/1163
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2024.11.3(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yoon-Joo Park, 2023. "Understanding Customer Preferences of Delivery Services for Online Grocery Retailing in South Korea," Sustainability, MDPI, vol. 15(5), pages 1-22, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ashu Kedia & Dana Abudayyeh & Diana Kusumastuti & Alan Nicholson, 2024. "Modelling Consumers’ Preferences for Time-Slot Based Home Delivery of Goods Bought Online: An Empirical Study in Christchurch," Logistics, MDPI, vol. 8(2), pages 1-14, May.
    2. Subramanian Selvakumar & Kathirvel Jeganathan & Krishnasamy Srinivasan & Neelamegam Anbazhagan & Soojeong Lee & Gyanendra Prasad Joshi & Ill Chul Doo, 2023. "An Optimization of Home Delivery Services in a Stochastic Modeling with Self and Compulsory Vacation Interruption," Mathematics, MDPI, vol. 11(9), pages 1-34, April.

    More about this item

    Keywords

    E-grocery; food industry; supply chain management; buying behaviour;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:11:y:2024:i:3:p:65-84. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.