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Scale Development to Measure Creating Shared Value adoption as a Strategy in the Developing Countries

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  • Qadri, Mubashar Majeed
  • Sial, Maqbool Hussain

Abstract

Purpose: “Capitalist system is under siege” is the signal that businesses are going to lose legitimacy and ultimately survival is under question. However, “Creating shared value” (CSV), a resolute solution for organizations is proposed, and overwhelming organizations claim to have adopted CSV. However, in the absence of a standard for CSV success, yearly financial and sustainability reports are presented to validate such claims. Therefore, a yardstick is needed to determine whether companies have implemented CSV as a key strategy. To verify this claim, a scale is proposed to measure the level of adoption of CSV.Design/Methodology/Approach: An interview protocol was created for data collection from CSV adopters. Twenty interviews were conducted with 15 informants coming from 10 shortlisted organizations.Findings: The interview data were transcribed and analyzed to extract the key and sub-themes. A total of 58 items were generated with the help of five experts, and an average score of 0.859 on the S-CVI (scale level content validity index) is achieved with a Kappa (K) coefficient of 0.810.Implications/Originality/Value: So, it is concluded that this instrument will help to differentiate CSV adopters and those who involve in CSR projects. As a future direction, instrument testing and scale evaluation are designed.

Suggested Citation

  • Qadri, Mubashar Majeed & Sial, Maqbool Hussain, 2022. "Scale Development to Measure Creating Shared Value adoption as a Strategy in the Developing Countries," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 4(2), pages 515-534, June.
    • Handle: RePEc:src:sbseec:v:4:y:2022:i:2:p:515-534
    DOI: http://doi.org/10.26710/sbsee.v4i2.2328
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