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Applying Industry 4.0 technologies for the sustainability of small service enterprises

Author

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  • Darshan Pandya

    (Indian Institute of Management Raipur)

  • Gopal Kumar

    (Indian Institute of Management Raipur)

Abstract

Despite the potential of Industry 4.0 (I4.0) to make micro, small and medium enterprises (MSMEs) sustainable, the managers of service MSMEs find it tough to implement it in their firms. Drawing on the TAM and TAM2, this paper identifies I4.0 technologies (I4T) that help improve the sustainability in service MSMEs in the emerging economy of India. Data from different service MSMEs were collected to assess the importance of I4T. Artificial Intelligence, Big Data Analytics, and Internet of Things emerge as the most important I4T for sustainability. Several managerial implications along with theoretical contributions, limitations, and future research have been discussed.

Suggested Citation

  • Darshan Pandya & Gopal Kumar, 2023. "Applying Industry 4.0 technologies for the sustainability of small service enterprises," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 37-59, March.
    • Handle: RePEc:spr:svcbiz:v:17:y:2023:i:1:d:10.1007_s11628-022-00507-7
    DOI: 10.1007/s11628-022-00507-7
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