Corporate strategy evaluation (CORE): a new method to measure strategies in organizations

In response to challenges and constraints within the market, companies frequently embrace corporate strategies and collaborate with other entities to amplify their impact on the market and respond to market threats and limitations, seeking synergy with other companies to increase their market. The adequate adoption of corporate strategies is fundamental for the success of organizations. Despite the importance of strategies, there is no specific procedure for identifying and measuring corporate strategies, and this article introduces a novel method for measuring corporate strategies named CORE: Corporate Strategy Evaluation. The design of the (CORE) started with a systematic literature review, adopting the PRISMA methodology. Five dimension questions were constructed: vertical integration, alliances, mergers, acquisitions, and diversification. Then, aggregation and sensitivity analysis procedures were created. The proposed method was experimentally evaluated in two scenarios with random data to test it. This study aims to enhance decision accuracy and strategic identification through a two-step process. Firstly, diagnostic questions are employed in step 1 to ascertain a company's adoption of a corporate strategy, leading to step 2. This method bringing a new way to mediate corporate strategies, analyze the behavior of companies over time, compare companies in the same segment, compare companies from different elements, identify patterns of strategy, enable future crossings between strategies and variables such as performance, risk, and also with other levels of strategy.