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Was bringt ein Oscar im Filmgeschäft? Eine empirische Analyse unter Berücksichtigung des Selektionseffekts

Author

Listed:
  • Michel Clement

    (Universität Hamburg)

  • Björn Christensen

    (Analytix Institut für quantitative Marktforschung & statistische Datenanalyse)

  • Sönke Albers

    (Christian-Albrechts-Universität zu Kiel)

  • Steffen Guldner

    (Christian-Albrechts-Universität zu Kiel)

Abstract

Zusammenfassung In der Erfolgsfaktorenforschung von Filmen ist immer wieder die Umsatz steigernde Wirkung eines Oscars aufgezeigt worden. Allerdings ist zu vermuten, dass die bisherigen empirischen Ergebnisse aufgrund eines Selektionseffekts verzerrt sind. Im vorliegenden Beitrag wird mit dem „Propensity-Score-Matching-Ansatz” ein Verfahren eingesetzt, welches die Selektivität korrigiert. Die resultierenden Ergebnisse zeigen, dass dann die Nominierung für einen Oscar entgegen bisherigen Vermutungen keinen signifikanten Beitrag zum Gesamtumsatz eines Kinofilmes liefert.

Suggested Citation

  • Michel Clement & Björn Christensen & Sönke Albers & Steffen Guldner, 2007. "Was bringt ein Oscar im Filmgeschäft? Eine empirische Analyse unter Berücksichtigung des Selektionseffekts," Schmalenbach Journal of Business Research, Springer, vol. 59(2), pages 198-220, March.
    • Handle: RePEc:spr:sjobre:v:59:y:2007:i:2:d:10.1007_bf03371693
    DOI: 10.1007/BF03371693
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    References listed on IDEAS

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    More about this item

    Keywords

    C12; M31;

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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