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Do we feel safer today? The impact of smiling customer service on airline safety perception post 9–11

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  • Joyce A. Hunter

    (Saint Xavier University)

  • Jason R. Lambert

    (Saint Xavier University)

Abstract

The 9–11 attacks in 2001 were the most notorious airline safety breaches to ever occur in airline history. This attack stunned America’s airline industry and government, causing both to realize how ill equipped they were to deal with the terrorist attacks that impacted New York and Washington, D.C. This tragedy triggered psychological, social, economic, and political implications that propelled various reform strategies. Responding swiftly to the 9–11 tragedy, the government created the Transportation Security Administration (TSA), which implemented more invasive security procedures. As a result, some travelers are less attracted to flight travel. This paper explores whether safety procedures actually make individuals feel safer. Furthermore, smiling customer service ameliorates the negative attitude that some have towards airline safety. Responses from more than 100 travelers reveal their opinions on current safety in the skies. Results indicate that smiling customer service mitigates safety perceptions about airline travel for research participants, and younger travelers feel safer than older travelers.

Suggested Citation

  • Joyce A. Hunter & Jason R. Lambert, 2016. "Do we feel safer today? The impact of smiling customer service on airline safety perception post 9–11," Journal of Transportation Security, Springer, vol. 9(1), pages 35-56, June.
    • Handle: RePEc:spr:jtrsec:v:9:y:2016:i:1:d:10.1007_s12198-016-0165-2
    DOI: 10.1007/s12198-016-0165-2
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    References listed on IDEAS

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    Cited by:

    1. Alexey V. Shvetsov & Svetlana V. Shvetsova, 2017. "Protection of high-speed trains against bomb-carrying unmanned aerial vehicles," Journal of Transportation Security, Springer, vol. 10(3), pages 115-126, December.
    2. Thanh Ngo & Kan Wai Hong Tsui, 2022. "Estimating the confidence intervals for DEA efficiency scores of Asia-Pacific airlines," Operational Research, Springer, vol. 22(4), pages 3411-3434, September.

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