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Online sales compliance with the electronic cigarettes ban in India: a content analysis

Author

Listed:
  • Beladenta Amalia

    (Catalan Institute of Oncology-ICO
    Bellvitge Biomedical Research Institute-IDIBELL
    University of Barcelona
    Consortium for Biomedical Research in Respiratory Diseases (CIBERES))

  • Shivam Kapoor

    (International Union Against Tuberculosis and Lung Disease (The Union))

  • Renu Sharma

    (International Union Against Tuberculosis and Lung Disease (The Union))

  • Marcela Fu

    (Catalan Institute of Oncology-ICO
    Bellvitge Biomedical Research Institute-IDIBELL
    University of Barcelona
    Consortium for Biomedical Research in Respiratory Diseases (CIBERES))

  • Esteve Fernández

    (Catalan Institute of Oncology-ICO
    Bellvitge Biomedical Research Institute-IDIBELL
    University of Barcelona
    Consortium for Biomedical Research in Respiratory Diseases (CIBERES))

  • Jugdeep Singh Rana

    (International Union Against Tuberculosis and Lung Disease (The Union))

Abstract

Objectives To investigate the availability of and to characterise the internet electronic cigarette (e-cigarette) vendors (IEVs) that continued to sell vaping devices in an Indian city despite the promulgation of an Indian Ordinance on 18th September 2019 that prohibits e-cigarettes nation-wide. Methods A structured internet search engine queries to identify IEVs. Subsequently, a content analysis to all identified IEVs was performed to check if they delivered vaping products to a New Delhi address (non-compliant with Indian Ordinance). Those non-compliant IEVs were then described according to some characteristics of interest. Results Sixteen out of 45 identified IEVs (35.6%) were not compliant with the Indian Ordinance. Amongst them, half were general e-commerce, 75.0% did not apply any age verification methods, and 56.3% did not feature health or safety warnings on their websites. Many of these IEVs employed a wide range of promotional strategies, such as price discounts, health benefits claims, and social networks utilisation. Conclusions E-cigarettes were still highly available and accessible in an Indian capital city through online sales following a bold step taken by the country to totally ban vaping products.

Suggested Citation

  • Beladenta Amalia & Shivam Kapoor & Renu Sharma & Marcela Fu & Esteve Fernández & Jugdeep Singh Rana, 2020. "Online sales compliance with the electronic cigarettes ban in India: a content analysis," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 65(8), pages 1497-1505, November.
    • Handle: RePEc:spr:ijphth:v:65:y:2020:i:8:d:10.1007_s00038-020-01480-6
    DOI: 10.1007/s00038-020-01480-6
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    References listed on IDEAS

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    1. Lori Lorigo & Maya Haridasan & Hrönn Brynjarsdóttir & Ling Xia & Thorsten Joachims & Geri Gay & Laura Granka & Fabio Pellacini & Bing Pan, 2008. "Eye tracking and online search: Lessons learned and challenges ahead," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 59(7), pages 1041-1052, May.
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