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Marketing and Politics: Strange Bedfellows no More

Author

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  • David A. Schweidel

    (Emory University)

  • Neil Bendle

    (Western University)

Abstract

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Suggested Citation

  • David A. Schweidel & Neil Bendle, 2019. "Marketing and Politics: Strange Bedfellows no More," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 37-40, December.
    • Handle: RePEc:spr:custns:v:6:y:2019:i:3:d:10.1007_s40547-019-00104-2
    DOI: 10.1007/s40547-019-00104-2
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    References listed on IDEAS

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    1. Jerome D. Williams & David Lopez & Patrick Shafto & Kyungwon Lee, 2019. "Technological Workforce and Its Impact on Algorithmic Justice in Politics," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 84-91, December.
    2. Sridhar Moorthy, 2019. "On Marketing Strategy in Electoral Politics," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 57-62, December.
    3. Jennifer Lees-Marshment, 2019. "Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 41-48, December.
    4. Beth L. Fossen & David A. Schweidel & Michael Lewis, 2019. "Examining Brand Strength of Political Candidates: a Performance Premium Approach," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 63-75, December.
    5. Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.
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    Cited by:

    1. Shelleka Gupta & Vinay Chauhan, 2023. "Understanding the Role of Social Networking Sites in Political Marketing," Jindal Journal of Business Research, , vol. 12(1), pages 58-72, June.

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